A landing page is a focused page designed to lead visitors to one action: filling in a form, trying a product, signing up for an event. Unlike your home page, it tells one story instead of several.
How is it different from a home page?
A home page is like a shop window: a little of everything, sending visitors in different directions. A landing page is more like a salesperson standing at one shelf. Navigation gets simpler, distracting links disappear, and the page builds towards a single button.
When do you need a separate page?
- You’re running ads: people who click an ad should find what the ad promised, not land on a general home page.
- You’re launching a new product or service that deserves its own story.
- There’s an event or campaign with a date, a place and a sign-up form.
- You don’t have a full site yet: a single page is a great way to test an idea quickly.
Yagi Landing pages succeed through clarity more than design. Visitors should find “is this for me, and what do I do?” answered on the first screen.
Six building blocks of a good landing page
1. A clear headline and subheadline
Say what you offer and what the visitor gains, in one sentence.
2. One visible call to action
“Sign up now”, “Get a free quote”: one main button. You can repeat the same action down the page, but don’t add different ones.
3. Benefits
Describe benefits rather than features: not “available in 3 languages” but “international customers read about you in their own language”.
4. Trust signals
Real customer reviews, finished examples, certifications, or a simple “how we work” section.
5. Frequently asked questions
Answer what people wonder before clicking: price, timing, refunds, privacy.
6. A short form
Fewer fields mean more submissions. Only ask for what you truly need.
Don’t forget to measure
The only way to know whether a landing page works is to track how many visitors complete the form. A simple, privacy-friendly analytics tool is enough.
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